How to Use Social Media

Some people from a business standpoint of view may wonder how Social Media can & should be used. Well, just briefly we'll explore the ways a business can use Social Media. One of the first main "uses" of having a Social Media profile on one of the many Social Media websites is to be able to connect with people. Thus, when you connect with more than one person, you start to build an audience of listeners that want to keep up with an individual or business. From a business prospective when you have many listeners wanting to be apart of your inner circle communication, then you have an audience that you can talk too, to get opinions and/or feedback about things that matter to you. Social Media allows you to be able to use it in this manner for whatever matters to you. Now Social Media outlets use slightly different terminology when it refers to its audience. A prime example would be Facebook referring to its audience as "Fans", or Twitter referring to its audience as "Followers". Below are the Social Media sites that I give you examples of how they each refer to their audiences via different terminology: * Facebook - People on Facebook become "fans" of a person or business by "Liking" or "subcribing to a personal or business page". They can then comment on, or share posts that are made on the pages wall, also known as a "timeline". And posts can be status updates, images or video. * Twitter - People who "Follow" a Twitter profile are called "Followers" and their posts are called "Tweets". "Followers" can re-tweet or reply to Tweets. * LinkedIn - LinkedIn is all about making connections and networking with others in specific fields and industries. People who interact on LinkedIn do so by "joining groups", posting statuses and offering and receiving recommendations from colleagues. * Google+ or (G+) - Encourages users to add each other to "Circles" and share info on their communicating platform. Users can also "G+" things that interest them and raise their ranking. This account when set up can be used by the client to share info quickly to many people on the network and to rate information from the web that the client wants to promote. * Youtube - This site is used to create and subscribe to channels to help spread the word about a business. You can upload, favor and even comment on videos. Youtube's audience are referred to as "subscribers". A business can also share items from Youtube on G+ or Google. * Pinterest - Users "pin" images on virtual boards and can follow other "pinners", liking commenting on and re-pinning their images. Pinterest is easy to hook into Facebook and Twitter. Generally speaking, this is a Social network site where businesses can pin the images of their business on the boards of this website. Business clients are jumping at Pinterest as the next big thing in Social Media because of its traffic driving properties. So, as you can see a person or business can use the Social Media's to connect and build relationships in the form of an audience for different matters. Flipping it more to the business side, Social Media marketing can be used to present solutions. Example: Businesses can showcase the benefits of depending on them for information & solutions while reaching a huge audience. Also businesses can ask questions that focus their target demographics needs. In closing, once you have established and set up your Social Media profiles, and you have a listening audience built up, there is a constant need to maintain and especially interact on all of your Social Media accounts on a daily & consistent basis. All of this takes ALOT of time and this is where hiring a Social Media manager like yours truly DuShawn Siller can be a great help to your company. If you want to find out how Social Media marketing can be beneficial to your business, then read the next and last segment of my blog entitled, "How Social Media benefits Businesses".